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保持清醒头脑 坚决抑制促销购物欲
Stop being such a sucker for a smooth sales pitch! The key? Getting wise to sneaky sales tactics.
千万不要做促销时节疯狂购物的傻瓜！关键是什么呢？面对卑鄙的促销伎俩变得精明一点！
Step 1 Don't be vulnerable
1.不要脆弱
Try not to shop when you're tired, sad, or rushed. Negative emotions will just make you more vulnerable to sales pressure.
当你感到疲劳，悲伤或匆忙的时候不要购物。负面情绪让你面对促销压力时会更加脆弱。
Step 2 Do your homework
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2.做好准备工作
The best defense is preparation: If you're looking for something specific, shop around or search for it online so you'll be able to recognize a real steal.
最好的防御就是做好准备：如果你想购买某件具体的物品，多转几个地方，或者在网上搜索一下，这样你就能够发现真正的便宜货。
If you do your homework ahead of time, you'll also know when a "special deal" someone claims to "authorize" is actually a bargain.
如果提前做好准备，你就会知道什么时候商家声称“委托代理”的“特价促销”实际上是便宜货。
Step 3 Never feel obligated
3.不要觉得有义务
Never let a salesperson make you feel obligated to buy something because they've let you taste a sample or spent a lot of time waiting on you. The urge to reciprocate is such a strong human response that many sales people consciously try to exploit it.
永远不要觉得自己有义务购买某种东西，仅仅因为促销人员让你品尝了样品或花了很多时间等待你。许多促销人员都有意识地想要利用人类强烈的报答冲动。
Step 4 Resist pressure
4.拒绝压力
Don't fall for the old "this deal is only good today" ploy. In most cases, you can get the same offer tomorrow.
不要相信“促销仅此一天”的谎话。在大多数情况下，第二天仍然有这种优惠活动。
Step 5 Don't be fooled
5.不要被愚弄
Don't be fooled into thinking that you will never, ever find another item like the one you are wavering on. Making an item seem scarce to increase its perceived value is another persuasion tactic that salespeople use.
千万不要被骗，认为你永远不会找到和手中的这件同样的物品。让商品看上去非常罕见，以增加其感知价值也是销售人员管用的策略。
Step 6 Keep your head
6.保持头脑清醒
Instead of getting excited when a salesperson keeps reducing a price, ask yourself why the salesperson is so eager to get rid of the product, and why the price was so inflated in the first place.
当促销人员一再降低价格的时候千万不要冲动，问一下自己为何促销人员如此心急想要处理掉这件物品，为何最开始的时候价格如此浮高。
58 percent of shoppers polled say they receive enormous pressure to buy an extended warranty with home electronics or appliances.
58%接受调查的购物者表示，他们都受到了巨大的压力为家用电子产品和电器购买延长保修期服务。
